as part of my marketing report I had to create a logo, swing tag and packaging. 

these are my final design boards with my chosen eight. the medias I chose to use are pencil and water colour paints apart from on my final chosen design which I used brushing inks to create a tie dye effect.

these are my 12 designs.

each design was inspired by either Vivienne Westwoods spring/summer collection or a shape, colour, detail from my theme board and customer profile board. I have experimented with different medias for almost everyone of my designs, I also used this opportunity to practise the back grounds of my designs to see what colours best matches together. 

this page was a small patch of experimenting with medias, learning to control them in the way I may or may not have wanted to use them. 

these are the exprimentation pictures I took of Jessica when I thought I was going to use her head as my illistrations head, I later decided not to do this as I thought my other two illustrators worked better together then mia overguaard.

The point of this topic was to design a collection for a client, to do this we had to create a client.

 

The client I made:

 

A boutique owner from a big city which moved away to live in Whitby because she felt that living there, she would be more accepted in her unique style. While living there she met her now husband to be, opened a clothing shop and adopted a puppy. She is 27 year old and even though she likes a good romantic get-away to a cottage in the hills somewhere so also likes the night life. I have decided to create this collection for her to wear as well as products she can sell in the shop. These are my two boards I collaged to help me with my designing. The top board is a customer profile board, using visuals to show the clients character. The second board is the theme board I created, this has work from one of my chosen illustrators, pieces from Vivienne Westwood’s spring summer collection, and this is because she is my chosen designer I have chosen to take inspiration from. This board also has pictures from my theme which is nature and my colour schemes, both of these are the same as Vivienne Westwood’s.